From the creator of the Christopher Doyle™ a personal identity style guide comes another self promotion piece born out of the frustrations of being seduced by design trends. His new aim: to try to be new. We may fail, but we will try. http://trynotto.com.au/
At a recent AGDA talk by the infamous Chris Doyle (known for creating his own identity guidelines that went viral to design studios across the world, which is linked to his name below) now working for the branding studio Interbrand.
Unfortunately I was unable to make it. A couple of the students from Syd FT went along. Lucas, the kind chap he is, picked me up a copy of the newspaper style document they put together which I have photographed and put below. He also very kindly agreed to agreed to write about the talk. So thanks Lucas for the following words and choice links.
Faced with the epic, ever-growing body of work that has gone before, how can today's designers cut through the clutter, let alone create a genuinely original idea?
Presented by Chris Maclean, Mike Rigby and Chris Doyle, The Plight of the Modern Brand Designer covered six dilemmas facing designers today. These included the pitfalls of design by committee, the nature of client/agency relationships (read: master/slave), and standing out in an ever-changing media landscape.
The talk centered around the need to employ design thinking and processes to create solutions to problems in business, and society. They also discussed the need for us, as designers, to embrace a whole host of innovative ways to express ideas – going beyond graphic design, to produce a truly powerful and engaging brand experience. Examples of this included 'Let it ring' campaign and VW fun theory.
All in all a very entertaining and insightful talk, on top of that they gave out copies of 'This Year I Will Try Not To', a collation of common design trends that should be avoided, it is extremely funny and definitely worth a look.
Lucas Black-Dendle
Thanks Lucas really appreciate your words and the lovely paper gift. Lee :>)
Ellen Lupton is a writer, curator, graphic designer, lecturer and all round know it all in things typographic. Her website 'thinking with type' covers a lot of the fundamental aspects of typography. They are well explained in a straight forward fashion. Good resource. She has also made some of her teaching tools up there or anyone to see with some interesting projects that any student would benefit from doing.
The above piece of work above is by one of Lupton's students (Andy Mangold). Ellen has a flickr page dedicated to her syllabus, which is available for everyone to read and you can view some of the interesting works by her class.
If you like what you find at her site and flickr page you might consider reading her book 'Thinking with Type'.
Another thing Jen and I enjoyed, was playing the silly type games, sort of first generation looking arcade games, where you have to stop a roman typeface being illegally italicised or catch the incorrect quotation marks. Of course we only played it during our break time.
Type geeks if you can't beat em kern em.
After graduating from Shillington in November 2009, Corrie Anderson went on to work at Messy Design in Sydney. Here Corrie and Messy's founder, Jason Yagen, produced a self-promotional piece with the goal of raising awareness about the importance of good typography. For more information click here.
Cheers to Justine (Syd P/T) for recommending this blog. Craig Redman is an Australian-born artist, living and working in New York.
I started this job back in 2007 working on the original concept and execution for the flagship Mad Méx restaurant in Surry Hills, Sydney Australia. Was stoked to get a mention in the Society of Environmental Graphic design merit award for the in-store branding. My wife and the guys at Holycow design advertising have continued to develop and champion the Mad Méx brand into several other locations across Sydney and in now in Melbourne. Its always good when Aussie design makes it into international awards, especially American ones. Check out the other contenders at SEGD there are some other Aussie entries.
LUCHANDO POR EL SABOR! VIVA MM!
Posted by Lee. Not Jen. Jen does not have a wife! Yet!
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