I recently discovered a small film about the Mast brothers in Brooklyn NY. These artisan chocolate makers ( as I hear it from the residents its awesome chocolate). What I found particularly interesting was how there philosophy manifests itself into the packaging, the solution is simple, elegant and says a great deal about the Mast Brothers. Very aspect of the product is considered. Check out the beautiful packs below and get a load of the crazy beard work on the brothers (all kinds of awesome).
The Magazine 'The Scout' wrote: The life of a mariner is one given over to wanderlust—the quest for adventure, crossing unseen horizons to secure precious goods—only to bring them back to their home port. This same love of adventure and curiosity defines the brotherhood of Rick and Michael Mast. They share a fiercely independent spirit, leaping into the unknown and trusting that they’ll find the answer through endurance and dedication to their craft.
They began their voyage in their apartment, using a homemade machine to process cacao beans. Over time they cultivated their creation, sourcing beans from family farms in Madagascar, Venezuela, the Dominican Republic, and Ecuador. Each bar is handmade with incredible reverence for the process and history of chocolate. They are bound in ornamental papers and golden foil like a collection of rare books. Each bar offers its own story of flavors, and no two are exactly alike.

In a recent guest lecture by Tony Ibbotson of the Creative Method, Sydney he highlighted the emphasis or need for story telling in packaging, be it fictional, or factual, based on the product or its producers. This was just one of the valuable insights into the workings of a packaging project. Check out their packaging projects at thecreativemethod.com in particular Real McCoy and Saint Clair Pioneer Block.
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